BZR629 «Marketing and finance»

What you will study

The module poses such questions as: What is marketing exactly? How is it done in different contexts, including the public sector? What’s internal marketing? Who are your customers and stakeholders? How can you avoid marketing mistakes? Precisely what is your organisation exchanging with consumers and clients? How does your organisation deliver your goods and services and how does it add value? How do you price, promote and deliver your goods or services? How do you keep your consumers and clients happy? Why is finance important? What are budgets for and how can they be used? What are costs and how can you break them down to understand them better? What is cash flow and why is it important? What’s a profit and loss account and is it relevant to non-commercial sectors?

At appropriate points throughout the module, questions of business ethics and sustainability are addressed and you are encouraged to consider these aspects carefully in the module activities you undertake.

Through activities related to your own work and practices and related reading you will critically reflect on and analyse workplace situations and your own ways of managing clients and finance. The module is ‘solution oriented’ to help you to understand work situations from a manager’s perspective, and to work out what to do, given that you are not likely to be in charge of the organisation you work for. As you work through activities, problems and solutions, you will question the idea that there are single solutions to problems or that there is ‘one best way’. You will come to understand the constraints, choices and demands that managers need to take into account when making decisions.

As many first line managers are not directly responsible for marketing or finance, the module includes problem scenarios and cases for you to work on. A single problem scenario runs through the finance content to help you make sense of how the different elements of financial management fit together. The idea is to improve your understanding of finance so that you can improve your managerial decision making, rather than to teach you accountancy. The same is true of marketing: every manager needs to understand who the organisation is serving, and why, in order to manage employees in the organisation more effectively.

Further information about the certificate to which this module contributes can be found in the Professional Certificate in Management.

Vocational relevance

The teaching and learning strategy of Managing 2: marketing and finance is problem-based. Through this approach, the module aims to develop the skills an effective manager needs: such as analysis, constructing sound arguments, critical and reflective thinking, problem identification and solving, active listening and communication, sourcing and presenting information, and report writing. Many of these are the same learning skills that any university-level learner requires and will help to equip you for study at postgraduate level.

Teaching and assessment

Support from your tutor

You will have a tutor who will help you with the study material and study activities. You can ask the tutor for help and advice. The tutor will also mark and comment on your assignments. If you are new to the OU, you will find that your tutor will be particularly concerned to help you with your study methods.

Other tutor support will be delivered primarily online as you study. In addition, day schools or online tutorials will be offered depending on the version of the module for which you register. Day schools and tutorials are not compulsory but you are strongly encouraged to attend.

Contact us if you want to know more about study with the OU before you register.


The assessment details can be found in the facts box above.

You will be expected to submit your tutor-marked assignments (TMAs) online through the eTMA system unless there are some difficulties which prevent you from doing so. In these circumstances, you must negotiate with your tutor to get their agreement to submit your assignment on paper.

The TMAs consist of activities carried out as part of your study of the module. The end-of-module assessment (EMA) is wholly problem-based and will be focused on a workplace situation of your own.

Residential school

There is no residential school in this module, but to achieve the Professional Certificate in Management, you will need to take the companion module B628 and B690. B690 comprises a preparatory period, a residential school and, after a revision period, a three hour examination.


Bogomolov Dmitry Deputy Director
Snetov Sergey Tutor
Vainberg Oleg Tutor